Facebook set to introduce mid-roll video ads in 2017

Videos have  become an increasingly important component of social media and networks like Instagram, Snapchat and Facebook are constantly increasing their video offerings. With over 100 million hours of video being watched daily, Facebook is set to start running ads in videos using a mid-roll format. This means that much like ads at the beginning… Read More Facebook set to introduce mid-roll video ads in 2017

5 Digital strategy elements your brand and business will need in 2017

There are over 2.5 billion active social media users worldwide and the number is growing at a rate of 9% a year. The advertising spend is rising even faster. According to Advertising Age, social media spend grew 55% to $10.9 billion, up from the previous year’s $7 billion. Brands and businesses will do themselves well… Read More 5 Digital strategy elements your brand and business will need in 2017