Videos have become an increasingly important component of social media and networks like Instagram, Snapchat and Facebook are constantly increasing their video offerings.
With over 100 million hours of video being watched daily, Facebook is set to start running ads in videos using a mid-roll format. This means that much like ads at the beginning of videos on YouTube, Facebook ads will be inserted in the middle of videos. Once you view the videos for 20 seconds, brands will attempt to sell you on their wares.
Facebook does appear to be doing so based on premium content quality, that is ads will run only if you’re engaged enough to make it to the 20 second mark. Also only videos at least 90 seconds long are eligible. Record reports that Facebook would be sharing revenue with publishers, granting them around 55% of sales, same margin offered by YouTube. Mid-rolls are expected early this year.