The harp is a stringed musical instrument that has a number of individual strings running at an angle to its soundboard; the strings are plucked with the fingers to make melodious sounds. Harps have been known since antiquity in Asia, Africa and Europe, dating back at least as early as 3500 BC. The instrument had… Read More MY AFRICA SPECIAL HARP
Videos have become an increasingly important component of social media and networks like Instagram, Snapchat and Facebook are constantly increasing their video offerings. With over 100 million hours of video being watched daily, Facebook is set to start running ads in videos using a mid-roll format. This means that much like ads at the beginning… Read More Facebook set to introduce mid-roll video ads in 2017
There are over 2.5 billion active social media users worldwide and the number is growing at a rate of 9% a year. The advertising spend is rising even faster. According to Advertising Age, social media spend grew 55% to $10.9 billion, up from the previous year’s $7 billion. Brands and businesses will do themselves well… Read More 5 Digital strategy elements your brand and business will need in 2017
Create a Plan for Each Social Media Channel: Draw a plan/schedule on how you intend to post every day because you can post at all times but not all times are appropriate. Plan towards the morning hour, afternoon hour and nighttime when people are likely to be surfing social media channels. Correct timing is pertinent… Read More 10 Social Media Marketing Tips You Can’t Live Without
Since its inception in 2004, Facebook (FB) has served the world in different ways. Nigerians are not exempted from this traffic. As popularly used, FB connects friends, family, strangers and foe. A recent survey done on FB reveals about 66% of Nigerians population access FB on a daily basis This means that 9,240,000 people are… Read More Insights on Facebook Use and Access
Not all bread sellers will end up an Olajumoke but they do live an interesting life that we all can learn something from. In case you haven’t heard of her, Olajumoke Orisaguna is the Agege bread seller who gained stardom when she photobombed Tinie Tempah’s photoshoot by TY Bello. Olajumoke’s story from rags to riches… Read More Anatomy of an Agege Bread seller
Our infographic gives an overview of what social media platforms Nigerians are using.